Archive for the ‘Uncategorized’ Category


What’s Been The Most Successful Way To Promote Your Music?

May 9, 2017

I write a lot of articles based on my 20 years of experience in the music industry.

However, this time, I want to turn it around to YOU!

Please post on my blog and tell me what the most effective thing you’ve done to promote your music career has been!

Has it been:

1) Live shows?
2) Posting a lot on social media? (If so, what’s been the best? Facebook? Instagram? Snapchat?)

3) Buying ads on Facebook?
4) SEO?

5) Posting videos on Youtube?
6) Posting covers on YouTube?
7) Getting press?
8) Getting on the radio somehow?

9) Emailing your fans / your web site?
10) Something else?

Please post and let me know!

(Or, you can just hit “reply” to this email)


Need to promote your upcoming EP or tour?  Hire us!  Email for more information and include a copy of this email when you write! – Read my music blog for advice on making it in the music business


You are receiving this email because you have either sent us music in the past or are an artist or band that we’ve heard great things about (or are otherwise involved in the music business as a manager, attorney, A&R, etc).


To unsubscribe from future event notifications, please reply to this email with the subject line “unsubscribe” and specify if you’d like to unsubscribe from True Talent’s database entirely or just from our music requests.  We certainly can’t imagine why you’d leave though since we’ve placed now over 50 songs in film/tv, including “Sex and the City” and “The OC”.  Major labels, artists and managers have asked to be added to the list.


Getting music in film/tv is one of the best ways to get exposure for music from indie / unsigned bands.


Do You Listen?

December 22, 2016

Do You Listen?

I know that if you’re an artist, you’re in the business of creating music. Making sound.

But did you know that the key to becoming successful in the music business isn’t making sound  – but LISTENING?

I remember when I was starting out in the management business almost twenty years ago and we were about to sit down with a band we really wanted to sign. I sat down with my partner at the time and asked, “So, what should we talk about in this first meeting with this band?”

Her response was one that’s stayed with me EVERY DAY!

She said, “I’d ask them, ‘how well do they take direction?’

As in, if you ask them to do something, will they do it?

Will they listen to your GUIDANCE?

After all, the entire purpose of a manager is to “advise and counsel” the artist….so if they aren’t going to listen to your advice, there is no point to managing them.”

Truer words were never spoken.


Flash forward almost twenty years later and you’d be amazing at what I’ve learned.

The most startling thing is this – MOST ARTISTS DO NOT LISTEN. Most artist that I’ve observed from either near or afar DO NOT take direction well.

In fact, I’m willing to bet that 95-99.9% of artists DO NOT LISTEN.

Now I understand that it’s not a dictatorship when you take on a client. And when an artist signs with a manager, your job isn’t to just do whatever your manager says. However, I’ve found that the most successful relationships have been when we agree and are on the same page 99% of the time. And I’ve sat and watched artists implode and fail time and time again because they went against my advice. They often went against ANY advice for that matter – and just continued to do things the way they saw fit.

For example, one artist, upon moving to Los Angeles, flat out refused to perform live. Sure, there would be a show or two a year. But the artist felt that performing live was a “waste of time.” I tried so hard to get this artist out there and impress upon them that no, they were wrong, but also, PERFORMING LIVE IS THE ENTIRE KEY TO SUCCESS IN THE MUSIC BUSINESS. That’s like a chef refusing to cook food. THAT’S THE JOB. And fine, it was some years ago, but if you just REFUSE to perform live, then you better spend every waking moment on social media and building up your fan base that way.

But no, they refused. They didn’t listen. They didn’t take my advice. So they instead went to the park and read books and eventually, when no one discovered their amazing music by them reading books in the park, they moved back home, got married and had kids. Which is all nice and lovely…but not if you really want to be successful. And this is all from an artist that was signed at 19 to a major record label BY THE LABEL PRESIDENT!!! So, the talent was there. The songs were there. The look was there. The LISTENING part was not. Not sure if it was stubbornness or foolishness but whatever it was, it ultimately lead to the artist’s career going nowhere…and yet they are still trying to figure out what went wrong and why they never “made it!” Yikes.

I can’t speak to all managers because many are good….but many are not. But what I can tell you is that a GOOD manager, and the GREAT manager out there is an objective third party. They can watch you and your career and see what you are doing correctly. And they can see what you are doing WRONG.

The SMART artist will make the necessary changes.

If the ship is off course, you steer back to get on course, don’t you?

If you’re running out of gas in the car, or make a wrong turn, you correct it, don’t you? You fill the tank.

If your plane is taking off and if your plane is about to land, you better pay EXTRA special attention because those are the most critical (and dangerous) parts of flying…but also the most crucial parts of your career. How you start things and get going…and where you ultimately land.

It’s best to listen to your co-pilot as they are often the ones who know what’s up. They have the data. You may be the the pilot and in charge (good music is key, no GREAT music is key), ultimately, but without a great co-pilot (your manager), you’re likely going to hit a mountain or miss important data that you need in order to really soar.


Yes, it’s a collaborative process.

But if you trust your manager enough to sign a legal document to agree to work with them, you better sure listen to what they have to say….because being STUBBORN and NOT LISTENING and thinking you know what’s best when you don’t – when your head is way too close to it – is ultimately, oftentimes, the kiss of death – and the reason why your plane/career is stuck on the tarmac while others are taking off and soaring to new heights.

Hope that helps.

And safe travels this holiday season!

Jennifer Yeko
True Talent Management & True Talent PR


Comments re: Paying for your music career

August 24, 2016


I thought this email would be inspiring to you!

Mike Posner just emailed me back and wrote, “Love this” 🙂 🙂 🙂 🙂


Hey Jennifer.  It finally hit home for me what commitment means over the past better part of a year.

*Rather than hope for a wealthy benefactor, I committed to taking on many many extra private music students to pay off loans and save for both practical needs (like a car) and career investment (like a recording project).  Plus I’m learning through teaching.

*Rather than whine about playing covers, I committed to playing as many cover gigs as I could get. I’m getting loads of ideas for my originals.  Plus I just played a venue this week I never dreamed I’d be playing 6 months ago, where I’ve seen some of my fave famous artists play!

*Rather than whine about having to do the business, I’m learning it.  The raw unglamorous stuff.

*Rather than play in the snow all day, I worked on booking gigs all day.  Cut and paste are your friends.

*Rather than not pay attention, I’m paying attention to what I put in my body and invest in my business in terms of time and money.

*Rather than settle for less, I’m striving for more:  I could stop here, but what if I…???

The ironic thing is that all this hard work doesn’t feel as bad as I thought.  I’m making a lot more money, getting a lot more gigs, networking a lot more contacts and I feel like I’m on the road to somewhere really great.

Plus the teaching and performing and relationships forged through it all are very rewarding.

Making the best of where you are really is the way to go.  Sure, I still make mistakes, even stupid ones, but the momentum is with me.  Often you just have to make an executive decision and just do it rather than wait for the perfect moment!

Thanks for continuing to kick us artists in the arse!  K

—– Original Message —–

Here is a great article about ways to pay for your music career:

Too often I hear artists complain and whine that they are “broke”.

Well you know what?

Most successful artists came from nothing.


Literally they were dirt poor!

Even pop stars like Britney Spears.

That “being poor” drove them to be successful because they worked their A$$ off.

Sure, there are lots of rock stars like Jon Bon Jovi who came from relatively well to do families growing up.

But many artists came from nothing.

So you can either complain and whine that you’re broke – and do NOTHING about it.  I guarantee you’ll get nowhere in life with that attitude.

Or, you can get off your tail, work your butt off and become hugely successful in life.

What’s it gonna be?


Or success?

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA  90210

~Music Marketing~Music Licensing~Music Publicity

““Take a chance. If you never take a chance, then you’ll never know the outcome. So basically, as an up-and-coming artist, you’ve gotta keep hustling and keep trying. Send your demo to people in the industry you respect.’”

“Don’t wait for a label: be an artist without a label. The days of waiting to be discovered are in the past and labels want to see a bit of initiative. Get out there and play.’”
Richard Zito, Senior VP, A&R