Archive for the ‘True Talent Mgmt’s press – NY Times’ Category

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My feature in the NY Times

September 29, 2009

So I can’t believe this but I was so busy when this article originally ran that I forgot to send this email out – my little feature in the New York Times.

Yes, that New York Times 🙂

Need a music publicist for your career? Hit me up!

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Publicity~Marketing
http://www.truetalentmgmt.com

“Motivation and determination are 1000 times more potent than talent alone”
-Some guy online
“Be nice to everyone. You never know if the intern will be the next president of your record company.”
-Michael Buble
QUOTE OF THE WEEK:
“People have to learn they have to juggle everything until they get lucky. They need to work a steady job, make a living and make time for the band. They need to take all the money they make from the band and throw it back into the band”
–David Draiman, Vocalist for Disturbed, interviewed in Music Connection

http://www.nytimes.com/2007/05/14/business/smallbusiness/14webshift.html?_r=1&n=Top%2FReference%2FTimes%20Topics%2FSubjects%2FM%2FMarci%20Alboher&oref=slogin

Take a Class, Tweak Your Career

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By MARCI ALBOHER

Bottom of Form 1

Published: May 14, 2007

The New York Times

ON a typical Tuesday night at the Jewish Community Center on Manhattan’s Upper West Side, I sit at a table in what is normally a pre-school classroom with a psychologist, an interior designer, a nonprofit administrator, a few mothers eager to return to the work force and the requisite handful of lawyers looking to leave their law practice.

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Alex Eben Meyer

Shifting Careers

Entrepreneurial thinking. Whatever your career. Wherever you work.

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They are there to learn something about how to start writing for major newspapers and magazines. I am there to teach them. After eight to ten weeks in my boot camp, one or two of the students will manage to get an article published.

I would love to take full credit my students’ successes. But the truth is that people who get big results from adult education classes are a pretty self-selecting group. Many sign up for a class knowing they have passion and talent, if only they could figure out the rules of the world they are trying to enter.

Writing classes are just a small sliver of the adult learning pie. People entrenched in one field are tweaking their careers through extension schools attached to colleges and universities, for-profit outfits like the Learning Annex, and thousands of nonprofit adult schools connected to local communities, high schools or even the local YMCA.

They are also logging onto their computers and enrolling in hundreds of online classes available through remote learning organizations like Ed2Go.com, which supplies online curriculums for more than 1,500 colleges and universities.

Jennifer Yeko, 33, says that a class at U.C.L.A.’s Extension School played a key role in enabling her to start her music management business, True Talent Management. Ms. Yeko grew up around the music business because both her parents worked in that industry, but even with that background, she wasn’t sure how to break in. Instead, she fell into Internet marketing and had a career that didn’t jibe with her passions.

“It wasn’t until I took that class that it cemented the idea that I could make a living doing just the part I was interested in, the management side,” Ms. Yeko said. Immediately after the class ended Ms. Yeko took on her first client, an unrepresented artist she met through her day job. “He didn’t have a manager, and I didn’t have a client, so it all just worked out.”

For about six months Ms. Yeko kept her job while building her business. Then, almost fortuitously, her company folded just at the time she was ready to commit full-time to her business.

The Learning Annex, a large for-profit player in the adult education market in North America, offers about 200 seminars a month in Los Angeles, San Diego, San Francisco, New York and Minneapolis most of which are low-cost one-shot intensive immersions into some realm of entrepreneurial activity, usually with a “get rich” message in the advertising copy — on the order of “How to Make $100,000 a year (or More!) as a Private Eye.” If you live in one of the cities where they offer classes and you haven’t yet noticed one of the ubiquitous stands that hold their catalogs, you need to get disconnected from your iPod or BlackBerry and start looking where you’re walking. The Learning Annex offers 120 online classes as well, and a monthly catalog is mailed to 250,000 people. The Learning Annex was where Meri Zeiff, 32, a first-grade teacher, went when she wanted to turn her idea for designing T-shirts for children into a business. She signed up for “How to Start Your Own T-Shirt Line,” a class taught by Doug Williams and Chris Hoy, the founders of Teenage Millionaire, a company that manufactures a popular line of T-shirts with slogans like “Jesus is my homeboy.”

Ms. Zeiff, who had been teaching for eight years, was frustrated by the negative images like “I’m a spoiled brat,” that she was seeing on children’s clothing. Her idea was to produce a line of T-shirts featuring designs created by children themselves.

“If you could have anything you wanted on a T-shirt,” she started asking the kids in her class, “what would it say?”

She collected the answers, imagining that she would put them on T-shirts and start selling them. But she had no idea what to do next.

That’s when the Learning Annex catalog showed up. “It was complete synchronicity,” she explained. Ms. Zeiff sat transfixed as her instructors — “two hippie entrepreneurs” she called them — told the packed audience in a hotel meeting room the story of how their business was born.

“A lot of people were hoping to hear, ‘First you do this and then you do that.’” Ms. Zeiff said.

But the class was not exactly a PowerPoint presentation. “These guys didn’t speak that way, but if you listened it was all there. There were these little gems like where to find manufacturing resources in downtown L.A. and the difference between working with a silk screener or doing a heat transfer at Kinko’s for making your samples.”

When Ms. Zeiff left the two-hour seminar, she was convinced she could turn her dream into reality.

She is not alone. Indeed, according to Harry Javer, vice president for programming at Learning Annex, the class is one of the company’s most popular.

“I took the class towards the end of the school year and with the complete support of my school community, I decided to launch my project in June,” Ms. Zeiff said. “The response was amazing straight away.”

She borrowed $2,500 from her mother and gave herself a year to get the business off the ground. She planned to continue teaching while building the business, but by the time September arrived, she felt ready to commit fully to the T-shirt business and didn’t go back to her school. She knew she could always return to teaching if the business didn’t work out.

Within just a few months, Ms. Zeiff was earning more through her company, Verymeri, than she earned in a year as a first-grade teacher.

All from a class that cost $49.99, about the price of a few designer T-shirts.

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Publicity~Marketing
http://www.truetalentmgmt.com

“Motivation and determination are 1000 times more potent than talent alone”
-Some guy online
“Be nice to everyone. You never know if the intern will be the next president of your record company.”
-Michael Buble
QUOTE OF THE WEEK:
“People have to learn they have to juggle everything until they get lucky. They need to work a steady job, make a living and make time for the band. They need to take all the money they make from the band and throw it back into the band”
–David Draiman, Vocalist for Disturbed, interviewed in Music Connection


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