Archive for the ‘Marketing your music’ Category


Don’t forget your artist or band web site!

July 10, 2014

Are you relying too much on facebook or instagram or twitter to promote your music?

Read this:–and-how-to-avoid-it.aspx?utm_source=Potential+Members&utm_campaign=222b8b364b-The_Most_Dangerous_Way6_12_2014&utm_medium=email&utm_term=0_4bb296eccb-222b8b364b-303803189

Remember MySpace? All those years of promoting to people on myspace and now all those connections are dead and you had to start over with facebook, right?

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson


Has Twitter replaced Google and Management? Advice from Amanda Palmer on how to use Twitter to market your music

August 10, 2012

Here is some great advice about how to use Twitter effectively:

What are your twitter secrets?

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210 – Read my music blog for advice on making it in the music business


Amazing – something every artist should read!

July 7, 2012

Read this and tell me what you think!!!

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210 – Read my music blog for advice on making it in the music business


A quote I love & a great story about a movie being made & can you answer this question?

September 16, 2011

‎”If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn

I just love this quote! Because every day I receive emails from 2 kinds of artists:

1) The artists that complain they have “no money” and can’t be successful – yet they want someone (like me) to work for them for free. Ha ha!

2) The artists that somehow figure out a way to get money to make a CD. And not just to record a CD – but to market and promote it.

After all, if a tree falls in the forest and there’s no one to hear it, I’d argue that it doesn’t make a sound.

Likewise, I would argue that if a great CD is made and the artist didn’t put any money aside to promote it, it will make no sound. No impact.

The choice is yours.

Choose wisely!


And, if that doesn’t make enough of an impact, how about a story?

I have two friends that are screenwriters (well, one is more a friend of a friend…but you’ll see my point shortly…)

They’ve both been at it a staggering amount of time – 10 years. Yes, 10 years and nothing has happened….well….

One entered a bunch of online screenwriting contests. He won one. His movie is now being made into a feature film called “Snow White and the Huntsman”. He made $3 million dollars (from that and another script he sold). All because of one contest he entered. His movie is starring Kristen Stewart (of “Twilight” fame) and Charlize Theron.

I told my other friend about this and told her she too should enter contests like the one he entered. I even sent her a link to the contest that he entered and that got him the $3 million dollars. She said, “I can’t afford it.” I think one of the contests was expensive, like $500, and sure, that’s a lot of money these days. Yet, she spends that same money on trips home or vacations or other things she finds “important” but she won’t put a few hundred dollars into something that WORKED for my friend because she “doesn’t have the money.”

My 1st friend will no doubt continue to make millions selling his scripts.

Sadly, my other friend will probably never sell anything.

Not because she isn’t talented. But because 1) she won’t put her money where her mouth is 2) she won’t even try something that is guaranteed to work.

Why would someone sabotage their career like this?

I don’t know.

Maybe she doesn’t believe in herself enough. Or, maybe, deep down, she knows she doesn’t have “what it takes” to make it in this business. Either talent or drive. Or both.

I don’t know.


Which person do you aspire to be?

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210 – Read my music blog for advice on making it in the music business


Comments re: Paying for your music career

March 2, 2011

Hey Jennifer. It finally hit home for me what commitment means over the past better part of a year.

*Rather than hope for a wealthy benefactor, I committed to taking on many many extra private music students to pay off loans and save for both practical needs (like a car) and career investment (like a recording project). Plus I’m learning through teaching.

*Rather than whine about playing covers, I committed to playing as many cover gigs as I could get. I’m getting loads of ideas for my originals. Plus I just played a venue this week I never dreamed I’d be playing 6 months ago, where I’ve seen some of my fave famous artists play!

*Rather than whine about having to do the business, I”m learning it. The raw unglamorous stuff.

*Rather than play in the snow all day, I worked on booking gigs all day. Cut and paste are your friends.

*Rather than not pay attention, I’m paying attention to what I put in my body and invest in my business in terms of time and money.

*Rather than settle for less, I’m striving for more: I could stop here, but what if I…???

The ironic thing is that all this hard work doesn’t feel as bad as I thought. I’m making a lot more money, getting a lot more gigs, networking a lot more contacts and I feel like I’m on the road to somewhere really great.

Plus the teaching and performing and relationships forged through it all are very rewarding.

Making the best of where you are really is the way to go. Sure, I still make mistakes, even stupid ones, but the momentum is with me. Often you just have to make an executive decision and just do it rather than wait for the perfect moment!

Thanks for continuing to kick us artists in the arse! K

—– Original Message —–


Here is a great article about ways to pay for your music career:

Too often I hear artists complain and whine that they are “broke”.

Well you know what?

Most successful artists came from nothing.


Literally they were dirt poor!

Even pop stars like Britney Spears.

That “being poor” drove them to be successful because they worked their A$$ off.

Sure, there are lots of rock stars like Jon Bon Jovi who came from relatively well to do families growing up.

But many artists came from nothing.

So you can either complain and whine that you’re broke – and do NOTHING about it. I guarantee you’ll get nowhere in life with that attitude.

Or, you can get off your tail, work your butt off and become hugely successful in life.

What’s it gonna be?


Or success?

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Music Marketing~Music Licensing~Music Publicity

““Take a chance. If you never take a chance, then you’ll never know the outcome. So basically, as an up-and-coming artist, you’ve gotta keep hustling and keep trying. Send your demo to people in the industry you respect.’”

“Don’t wait for a label: be an artist without a label. The days of waiting to be discovered are in the past and labels want to see a bit of initiative. Get out there and play.’”
Richard Zito, Senior VP, A&R


Why I don’t work for free / on commission!

January 27, 2010

I wanted to address an increasingly common (and annoying) question I get asked now on almost a daily basis.

Artists always say “I don’t want to pay to promote my music to film/tv – I want you to work on commission.”

Well, the answer to that is very easy.

Why don’t I work on commission?

i.e. for free?

Because I’m too good at what I do.

And it’s too much work to do on commission.

I have paying clients and as such, there is no reason I would ever work 100% for anyone (even a big label or publisher) on commission, which essentially means working for free.

If you can find someone who’s willing to work for you on commission, go for it. But as in many things in life, you get what you pay for.

I recently met with a very prominent music executive (whose clients have sold tens of millions of CDs) who wanted to hire me to promote his catalog of superstar and up and coming artists. But, like many artists, he wanted to save money. So he hired someone “on commission only” and you know what? It’s been a “disaster”. The company hasn’t placed one song for them. He would have been better off hiring me but live and learn, right? He saved his company money but he also has NO sales to show for it!

Because as good as I am at what I do, pitching music to film/tv is just like music PR or anything else in the entertainment world. You have to have EXACTLY what someone needs, the competition is FIERCE and there can be a lot of hard work for no direct results. I know, it’s a tough business to be in and as such, I’ve learned over the years, not to work for free. This is actually a good part of the reason why I’m not taking on any new management clients at this time. Because unless the artist is 1) already established 2) grossing $50-100K a year so they can pay me a percentage of their income or 3) has money to pay me to work on retainer, I’m simply not interested in essentially working for free for an artist. I’ve paid my dues over the past decade and definitely am moving forward, not back!

Now I know, you’re an artist, and because the music business is “sexy” you’ll find a lot of people who are willing to manage or pitch your music on commission to get their foot in the door. Many people will do this simply because they WANT to be in the music or entertainment business.

Well, that ain’t me.

I’m not aspiring to be in the music business.

I AM in the music business.

I’m friends with record label presidents, heads of major music publishing companies and a slew of others big and small. I’ve worked VERY hard to get to where I am (and sure, I’ve paid my dues and worked countless hours essentially for no pay – but that’s in my past). And sure if you’d caught me about 8-10 years ago, I likely would have jumped at the chance to take on another TALENTED band because I had hope they would make it big.

Well, as you know, things in the music business have changed DRAMATICALLY and the amount of artists getting signed is less and less every year, as are the advances paid (if any).

As such, I changed my business and got into film/tv pitching and promotion and now into radio promotion and music PR.

Because, at the end of the day “hope is not a business plan”.

I’m a person with bills to pay, just like you, so working on commission will never make sense for me. Especially not when fees have come so far down to the point where you’re sometimes lucky to get $500-1000 for a song.


Also, I don’t compete with every fly by night company or person that’s jumped on the bandwagon the past few years “trying” to get their foot in the door doing music pitching to film/tv.

Imagine this.

It’s like hiring a professional surgeon who’s been operating for 8-10 years who went to medical school and graduated with honors vs. hiring some kid who “things I can cut real well” or who just go out of med school and you’re his/her first patient. Or someone who wants to “try” being a surgeon because it “sounds fun”.

Now of course, pitching music isn’t rocket science or brain surgery.

But it is an occupation that requires great, no amazing relationships with those in the film/tv community. Now you can go with someone (like me) who has these relationships and has for over 8-10 years. Or someone who is just starting out.

Just the way you hire a music publicist with years of experience vs. someone who “thinks music PR would be fun” and knows one reporter.

Or, put in terms you might understand even better.

You can buy a PC. A PC is usually cheaper than a Mac. But it has crappy Microsoft software, can get viruses easily and let’s face it, PC’s just aren’t as cool as Macs. Sure, a Mac may cost more but to most artists it’s worth the extra money.

Well, so am I!


Also, the way I run my business, I’m not a music library.

Music libraries can be great for a handful of artists – but for the vast majority of artists, if you throw your song, album (or albums) into a music library with 2,000 other CDs or 200,000 other songs – what do you think your chances are of getting chosen?

Very, very small!

Music libraries don’t usually pitch specific songs – and if they do you are EXTREMELY lucky. It’s almost akin to winning the lottery!

What I do is HIGHLY specialized; a real niche service.

If I chose to pitch your song for a campaign or music request, I’m likely ONLY pitching your song. Or maybe a handful of songs.

So you’re paying to get specialized attention.
And the music supervisors and contacts I have know and appreciate that I don’t flood them with a million crappy songs. So they listen to what I send them because they know when I pitch them, it’s likely a good fit for their project.


Sure there are some companies that will rep you on 100% on commission. But you have to be VERY VERY VERY good if not AMAZING to get repped by them. Like off the charts amazing, writing for other hit artists or an artist that has already shown they have placed a million songs already. I’m working towards becoming even more of a boutique company like this but even so, you’d have to make $500K-a million dollars in placements to be able to work on say, 20% commission. Frankly, I don’t know how companies survive working this way. I suppose if you came to me and said “I’ve been placing my songs at $8,000-10,000 a cue, let’s cut a deal” I would consider some type of different arrangement than my standard deal. But I’m guessing this is not you…


It’s up to you.

Do you want to be part of the .99 store of music and an artist selling in the discount bin? i.e. associated with a company that has an image for being cheap?

Or be part of a well-respected, high end, specialty boutique store?

The choice is up to you!

I’m a Mac, not a PC 🙂

Jennifer Yeko
True Talent Management


Some music marketing tips

November 25, 2009

Tips on email marketing to your fans:

Marketing online:

How about this album promotion?

Need more help promoting your CD or music?

Email me with your goals and budget and I’ll email you a proposal for what I can do to help!

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Indie Record Label~Artist Management~Music Licensing~Music Publicity

“If you don’t know where you are going, you’ll end up someplace else.”
-Yogi Berra

“Don’t bunt. Aim out of the ballpark.”
-David Ogilvy