Archive for the ‘Getting signed’ Category


What if a label doesn’t come along to “save you”

November 20, 2010

You know how there’s that stereotype that women just want to meet their Prince Charming, have him whisk her away on a white horse and she’ll be “saved” and live happily ever after?

Well, I think a lot of artists out there think record labels are their white knights.

And sure, for many artists, they do manage to get signed (usually after 4-10 years of touring.)

But what about the rest of you?

Are you seriously stuck in the old school model of waiting, hoping, praying, showcasing, dying for a label to come along and save you and make you a star?

I’m not saying it’s impossible. I know plenty of artists who have been signed to major labels before.

And plenty of them are now no longer signed and instead are on my email list, reading these emails along with the rest of you.


Do you still use a typewriter?

I bet you don’t.

I bet your parents used to though.

Things change.

One of my A&R friends pointed out the analogy – asking, “Are you still using a typewriter?”

Now of course you aren’t.

But if you’re still dying, trying, caring and ONLY care about getting signed to a label, you might as well be using a typewriter.

Because sure, typewriters work and function I’m sure for some people.

But for the vast majority, they are positively old school.

Typewriters and record labels.

Get with the program.

Do it yourself. Find an independent investor. Invest money in promoting your own music career. There are 5 million bands/artists on myspace. Do you think you’re just going to get “discovered” because you threw a few mp3s up there and recorded a good CD?

Because that white knight, that Prince Charming may not come along to save you. Especially as labels shed more and more A&R staff every day.

Take your music career into your own hands and MAKE IT HAPPEN! You’ll be glad you did!

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210


No manager? No deal

August 27, 2009

“Not a day goes by that I don’t talk to a new artist or band who is looking for a label deal.

First thing I ask them is “who is your manager?”

No manager? No deal.”


This is taken from a conversation I had recently with an A&R executive.

And yes, I started out in the management business.

But lately my efforts have taken me more into film/tv placement and music publicity and radio promotion.

I’d still love to sign new acts to manage.

But for this to make sense, your band needs to be making money!


Because managers work on commission.

i.e. they only get paid when YOU get paid.

So unless you’re pulling in $50-100K a year, how is a manager going to get paid?

Gone are the days of huge record label advances.

These days you’re lucky if a major label will give you a $50K advance – and that’s for a 360 deal where the label commissions any income you make – from touring to merchandise to acting!

Now that’s not to say that you can’t find a manager who will take you on when you’re making little to no money.

But don’t expect to get a great quality manager when you’re starting out.


Because real managers run REAL businesses. They make a living from music and they need to get paid.

So, this being said, if you’re an artist that’s making some money, any money right now, I WANT TO HEAR FROM YOU!

Tell me:

How many CDs are you selling each year?

How many gigs are you playing each year?

How much do you make at this gigs each year?

How much do you make from merchandise sales each year?

How much do you make from licensing your music?

If you’re not in this boat, you’re still “developing” and probably need to be spending your own money promoting yourself and your music than the other way around…

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson