Archive for the ‘Advice’ Category

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One Solid Piece of Advice….(yes, this relates to music)

March 4, 2016

PLEASE FORWARD THIS LINK TO ANY ARTISTS THAT MIGHT BE INTERESTED!

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It’s been a long time since I’ve written one of my inspirational emails.

So much has changed in the music business over the past 5, 10 and 15 years.

I’ve seen so many bands come and go and have learned so much after almost 20 years in the music business.

I’m trying to think of one solid piece of advice that I can pass along to you. And I think it comes down to this.

CHANGE.

I see so many artists doing the same thing and not getting anywhere.

While I believe 110% in work, work, work, I believe even more in changing what you are doing if it isn’t working.

Now, the million dollar question is – how do you know when something is working?

Well, I think, generally, it will catch on.

If you post an amazing cover on YouTube (and promote it every day to everyone you know), if it’s good (or great), it will start to go viral.

If it’s not, it won’t.

The only thing that is guaranteed is that if you keep doing the same thing over and over and expecting different results, well, that’s that famous quote about insanity right!

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein.

Or maybe Mark Twain said it. No one is sure.

But what I do know for sure is that if you keep doing the same thing, and feel like you are treading water instead of getting somewhere, it’s time to change direction.

Maybe you’re making the wrong genre of music.

Maybe you need more vocal lessons.

Maybe you’re a better songwriter than performer.

Maybe you need to tour more.

Maybe you need to co-write and collaborate more.

***

So, try playing another club in town.

Try marketing yourself more.

Pick up a new instrument.

Write in another genre or outside of your comfort zone.

Co-write more.

And if you’ve tried everything new, maybe just WORK HARDER!!!! 🙂

***

Note: If you need help promoting your music via PR or if you need help placing your songs in film/tv, hire us! It’s a relationship business – and with 15+ years of film/tv relationships, we’re really your best bet for getting your music heard by the right people!

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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Insert the word “CD” for “script” – “I will not read your ducking” script”

August 29, 2015

I love you.

I really do.

But…does this sound like you?

Because I get DOZENS of emails a day, sometimes hundreds in a week or month – asking me to just “check out this song” and “tell me what you think”.

Read this article….but replace the word “CD” or “mp3” for the word “screenplay” or “script.”

http://www.villagevoice.com/news/i-will-not-read-your-fucking-script-6704899

The reality is, superstars hire a publicist and pay them.

Everyone these days seems to be asking, if not demanding, everyone work for them for free.

But if you want to be successful…you gotta put your money where your mouth is!

***

“You are not owed a read from a professional, even if you think you have an in, and even if you think it’s not a huge imposition. It’s not your choice to make. This needs to be clear–when you ask a professional for their take on your material, you’re not just asking them to take an hour or two out of their life, you’re asking them to give you–gratis–the acquired knowledge, insight, and skill of years of work. It is no different than asking your friend the house painter to paint your living room during his off hours.” -Josh Olson

Now listen….I realize listening to 10 seconds of a song is a lot easier than reading 10 or 120 pages of a script…but it’s really the same concept. It’s taken me 17 years of working in this business to know what makes a song bad, good or GREAT…and even longer to recognize the difference between a talented artist…and a DRIVEN one.

Sadly, there are literally MILLIONS of musicians all around the world who would love an opinion on their song…for free…but really, the answer is NO.

Unless your email shows me something that will make me think you are AMAZING – say, over 10,000 facebook fans or more than 100,000 YouTube videos.

No hand outs.

***

Note: If you need help placing your songs in film/tv, hire us! It’s a relationship business – and with 15+ years of film/tv relationships, we’re really your best bet for getting your music heard by the right people!

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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Don’t make this mistake when hiring a radio promoter – or publicist

March 18, 2015

A good friend of mine is a radio promoter and had this sad story to share about a band that hired another company instead of hiring him:

“Well the company that they hired –there are actually about five or six other companies exactly like them.
Meaning, these are places that work about 10-20 bands a month to radio.

People think (wrongly) “hey they work that much stuff they must have clout so they can pull strings and get my band played” in reality what they do is throw a million bands against the wall and sees which ones stick.

What I would have done was give the band individual attention since I would not have been working that many bands.”

So, don’t make this mistake when hiring aradio promoter or publicist….publicity is the same.

Artists think, “Oh wow, look at their roster! If I hire them, I’ll become a star too.”

Sadly, that isn’t how it works…

Hire someone small, someone who cares.

If I had a dollar for every artist or band who told me, “I hired this firm because they had all these huge clients and they got me NOTHING” I’d be a rich woman….

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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Check out my article featured in Music Connection – Feb 2015!

March 4, 2015

Hey, please check out my article titled “Make Your Live Show Amazing”
featured on page 46 of this month’s Music Connection magazine:

Link to the article directly:

http://musicconnection.com/expert-advice-live-show-amazing/

Also featured on the “Music Connection” home page:

http://musicconnection.com/

Please let me know what you think!!!


Jennifer Yeko
True Talent Management ~ True Talent PR
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music PR
www.truetalentmgmt.com
www.truetalentpr.com

“Do, or do not. There is no try.”
— Jedi Master Yoda

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Liars, Assurances, ROI and The Music Business – Some Please Explain

February 19, 2015

Can someone please explain artist logic to me?

I feel like, in general, artists make horrible decisions with their careers.

Please, before you get mad at me for saying this, hear me out.

Then, please prove me wrong.

1) LIARS: I feel like liars in this business get all the deals – It frustrates me to no end to lose business. I’m a naturally competitive person and I know the 17+ years of connections I bring to the table. And while I don’t like to lose business to anyone, I know that there are many wonderful PR firms, licensing companies and managers who are honest, hard working, have a great reputation and do their best to do a great job for every single client.

However, it seems like many of my competitors in the PR, licensing and management world prefer to lie to clients. They make big, huge promises that they can’t possibly fulfill.

Yet, artists and bands seem to buy this hook, line and sinker.

Years ago, I met with with a record label President recently who had sold tens of millions of albums. He was going to hire me to pitch his roster to film/tv. Instead, he hired a competitor of mine, who also happened to be a music supervisor.

Frustrated, I asked, “Why are you hiring them? They don’t even have the connections or reputation that I do!!!???”

He replied, “Whenever we’re on a call, they have all these staff on the call too and that impressed me. And they PROMISED they could get our songs licensed everywhere.”

“Yikes,” I thought to myself. I don’t have a huge staff. And honestly, I know most of those people working for that company were young kids making either no money or working for free as interns. Meanwhile, it’s just me here doing 99% of the work with some assistants or interns when needed. And I certainly never promise anyone anything because you can’t possibly know if a song is going to stick or how someone is going to react to an album.

Flash forward to him spending $72,000 ($3K a month for 2 years in a contract):

Him: “Hiring that company was a DISASTER!!!!!”

LET ME REPEAT THAT FOR YA!

A DISASTER!!!

Hmmm. I guess even successful people make horrible mistakes….but I lost out on a $72,000 client and 2 year deal because someone else lied….and now that company has a label on their roster that will impress other people for decades to come…even if they did a horrible job with their campaign.

I can’t lie. Truly. It’s not in my DNA. I will tell you if your music sucks. Believe me, I’ll try to be nice about it. But you would not believe how many hundreds of clients I’ve turned down because I told them I just couldn’t promote music I didn’t believe in or that wasn’t very good. I believe there’s always room for improvement and I rather someone go back 100 times to fix a song or songs to make them better than to take someone’s money to do a PR campaign for crappy music.

2) Assurances – I was chatting with one artist recently who said they wanted “assurances.” Now, I’m not sure if they meant “vote of confidence” or “guarantee” as the word has a few meanings but where I come from, when someone says, “assurances” they mean “guarantees.” Now, while I understand a lot of artists get nervous when it comes to working with a manager, signing a contract, hiring a publicist or doing a lot of the business stuff, this is a very scary word.

Assurances are basically guarantees.

And they don’t exist.

Let me tell you why.

THERE ARE NO ASSURANCES IN THE MUSIC BUSINESS.

Yup. You heard me right.

There just aren’t.

Why?

Mainly because music is an art form.

And art is subjective.

What I love, someone else may hate.

What someone else loves, I may hate.

I think you get the drill.

3) ROI – If one more artist sends me an email asking, “What’s my ROI if I hire you to do PR for me?” I think I will scream.

For those of you that don’t know, ROI stands for “return on investment.”

That is, people want to know, “If I spend $1 on a PR campaign, how much can I expect to get back?”

My answer is first….I laugh….

Then I say, “Since when did all artists become stock brokers?”

Because you suddenly start acting like you’re investing a million dollars in the stock market and you want to know what the stock has returned the past 10 years in order to make your decision.

Well, guess what?

There is NO ROI IN THE MUSIC BUSINESS. Not unless you’re investing in actual Apple stock or Pandora stock and Apple isn’t even a music company (although they like to pretend to be.)

NO ONE HONEST IN THIS BUSINESS CAN GUARANTEE YOU A DAMN THING.

And that’s a good thing!

Why?

Because, in my experience, GOOD, TALENTED artists have NO PROBLEM spending their own, hard earned money to promote their music. In fact, they WANT TO and are DYING to because they know they are so good that they can’t wait to hire you to get their music in front of everyone that matters.

Everyone else just dicks you around, wastes your time wanting you to “check out” their music for free, while they have no money for a PR campaign.

And for the few shady folks who claim they can do X, Y & Z, I STRONGLY advise you run FAR FAR AWAY from these people and not to sign or work with someone like that.

Because I’ve worked with many artists who have stupidly gotten into bed with a shady liar who promised them the world….and while they might get a slight bump from cheating the system, karma eventually catches up with them and then they vanish and fall to depths you have never seen.

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MY POINT IS THIS.

THERE ARE NO ASSURANCES IN THE MUSIC BUSINESS.

I MAY BELIEVE IN YOU AND YOUR MUSIC 110% BUT THAT IS NOT A GUARANTEE OF SUCCESS.

IF YOU WANT ASSURANCES AND ROI, GO TO MEDICAL SCHOOL. OR LAW SCHOOL. AND EVEN THEN….YOU AREN’T GUARANTEED ANYTHING. (After all, so many law school grads can’t even find jobs these days…but I digress…)

The music business is a subjective business where people’s opinions and the public’s fickle mood can determine whether or not you have a career.

Don’t believe the liars that give you “assurances” and promise you things.

I GUARANTEE YOU WILL END UP BROKE, DISILLUSIONED, DISAPPOINTED AND FULL OF REGRET.

Now, back to our reguarly scheduled, sometimes happy (but probably not) programming….

And tell me your thoughts about this article!

I love hearing from you!

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
http://www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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What do YOU need help with in your music career?

November 21, 2014

PLEASE FORWARD THIS EMAIL TO ANY ARTISTS THAT MIGHT BE INTERESTED!

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I write dozens and dozens of articles about the music business and try to share information that I think is useful to you.

But I’ve realized a few things lately:

1) I need to make a change. I’ve had a lot of artists on my email list for 5-10 years and if I haven’t heard a peep from them, I’m going to remove their emails from this list and instead, fill this list with new artists who are activey making music and putting it out into the world. I think the lesson here is, “don’t hold onto anything for too long.”

2) What do YOU need help with in regards to your music career?

I want to hear from you!

Because I think promoting your music to record labels, radio, film/tv, blogs and press is important…but what do YOU need help with these days?

Is it promoting your music on YouTube?

Help with social media?

Booking shows?

Getting more fans?

Making money?

3) Lastly, I truly love music – but I want to focus on finding bands and artists that are pursuing a music career – not a music hobby. Is that you?

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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What do you think of Taylor Swift’s article in the Wall Street Journal?

July 25, 2014

What do you think of Taylor Swift’s article in the Wall Street Journal?

http://online.wsj.com/news/article_email/for-taylor-swift-the-future-of-music-is-a-love-story-1404763219-lMyQjAxMTA0MDAwNzEwNDcyWj?tesla=y

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson