Archive for June, 2016

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How To Find The Right Publicist For Your Band

June 22, 2016

How do you find the right publicist for your band?

http://diymusician.cdbaby.com/2014/07/finding-right-publicist-band/?utm_source=cdbaby&utm_medium=email&utm_content=07-31-14&utm_campaign=DIY073114&spMailingID=46597567&spUserID=MTM1MTM0NjAwMjYS1&spJobID=484076091&spReportId=NDg0MDc2MDkxS0

Or….just hire us!

What do you think?

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson

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Is it possible to be successful in music if you don’t tour?

June 10, 2016

DO YOU KNOW SOMEONE WHO WOULD BENEFIT FROM THIS EMAIL? IF SO, PLEASE FORWARD THIS EMAIL TO ANY ARTISTS THAT MIGHT BE INTERESTED!

Please follow our blog at https://truetalentmgmt.wordpress.com/

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A lot has changed in the music business over the past decade.

Year ago, an artist could write a couple amazing songs. Demo them. Get a manager. Get a record deal. Go into the studio. Record an album. Release singles to radio. Become a huge star and tour the world.

But this is 2016.

Things are different.

MUCH DIFFERENT.

From what everyone tells me, fans don’t buy CDs at shows. (Does anyone even press CDs anymore?)

If you’re lucky, a fan will buy your album on iTunes. Or at least a single.

So it begs the question – with album sales dying…and digital sales not making up the difference…can you make money if you don’t tour?

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I admit…it’s a loaded question.

But the answer is – yes and no.

I think the #1 way to make money as an artist these days it to play live. After all, fans can’t steal your live show.

Sure, there’s YouTube. And Vine. And Snapchat videos. But nothing beats the experience of seeing an artist live. Raw. In the flesh. Being in the same room and hearing that voice. That amazing voice that you better have these days if you want to become successful.

You can sell merchandise at shows…if you make some cool t-shirts or art or necklaces or whatever other creative merchandise ideas you have.

You can pitch and license your music to film/tv. Maybe get lucky and get a song in a major TV commercial or movie trailer. But that world is more competitive these days than getting to the NBA playoffs.

So, what’s an artist or band to do?

TOUR.

PLAY LIVE.

DO IT UNTIL YOU’RE AMAZING!

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Sure, you need a social media following.

You need followers on Youtube and Twitter and Snapchat and Vine and Facebook likes.

But without killing it live, in your home town, and then other towns, you really aren’t going to make any money or gain fans.

And sure, you can focus on songwriting, producing and recording and write and produce songs and records for other artists.

But is that the same as getting up on stage, singing your own songs and having hundreds (or thousands) of people singing along?

I don’t think so.

Thoughts?

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Note: If you need help promoting your music via PR or if you need help placing your songs in film/tv, hire us! It’s a relationship business – and with 15+ years of film/tv relationships, we’re really your best bet for getting your music heard by the right people!

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity
www.truetalentmgmt.com

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson