Archive for March, 2016


One Solid Piece of Advice….(yes, this relates to music)

March 4, 2016



It’s been a long time since I’ve written one of my inspirational emails.

So much has changed in the music business over the past 5, 10 and 15 years.

I’ve seen so many bands come and go and have learned so much after almost 20 years in the music business.

I’m trying to think of one solid piece of advice that I can pass along to you. And I think it comes down to this.


I see so many artists doing the same thing and not getting anywhere.

While I believe 110% in work, work, work, I believe even more in changing what you are doing if it isn’t working.

Now, the million dollar question is – how do you know when something is working?

Well, I think, generally, it will catch on.

If you post an amazing cover on YouTube (and promote it every day to everyone you know), if it’s good (or great), it will start to go viral.

If it’s not, it won’t.

The only thing that is guaranteed is that if you keep doing the same thing over and over and expecting different results, well, that’s that famous quote about insanity right!

“Insanity: doing the same thing over and over again and expecting different results.” Albert Einstein.

Or maybe Mark Twain said it. No one is sure.

But what I do know for sure is that if you keep doing the same thing, and feel like you are treading water instead of getting somewhere, it’s time to change direction.

Maybe you’re making the wrong genre of music.

Maybe you need more vocal lessons.

Maybe you’re a better songwriter than performer.

Maybe you need to tour more.

Maybe you need to co-write and collaborate more.


So, try playing another club in town.

Try marketing yourself more.

Pick up a new instrument.

Write in another genre or outside of your comfort zone.

Co-write more.

And if you’ve tried everything new, maybe just WORK HARDER!!!! 🙂


Note: If you need help promoting your music via PR or if you need help placing your songs in film/tv, hire us! It’s a relationship business – and with 15+ years of film/tv relationships, we’re really your best bet for getting your music heard by the right people!

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson