Don’t make this mistake when hiring a radio promoter – or publicist

March 18, 2015

A good friend of mine is a radio promoter and had this sad story to share about a band that hired another company instead of hiring him:

“Well the company that they hired –there are actually about five or six other companies exactly like them.
Meaning, these are places that work about 10-20 bands a month to radio.

People think (wrongly) “hey they work that much stuff they must have clout so they can pull strings and get my band played” in reality what they do is throw a million bands against the wall and sees which ones stick.

What I would have done was give the band individual attention since I would not have been working that many bands.”

So, don’t make this mistake when hiring aradio promoter or publicist….publicity is the same.

Artists think, “Oh wow, look at their roster! If I hire them, I’ll become a star too.”

Sadly, that isn’t how it works…

Hire someone small, someone who cares.

If I had a dollar for every artist or band who told me, “I hired this firm because they had all these huge clients and they got me NOTHING” I’d be a rich woman….

Jennifer Yeko
True Talent PR ~ True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson


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