Q&A with artist

July 13, 2012

In response to this email I sent out below, an artist sent me this email:

Question: Thanks for this email. I guess the biggest challenge is when music doesn’t pay the bills just yet how to do it full-time? I think I decided the solution is to find a rich man! Not kidding hahaha.”

Answer: Ok, all joking aside, that’s an excellent question and there is no easy answer. The entertainment business, especially music, is highly competitive. It may take years of working a day job and doing music after work and on weekends before you can make the switch.

It’s also hard to say because some acts blow up relatively quickly. I’ve seen some bands get signed after a couple years of playing together. That’s a testament to the quality of the music and also the fact that some bands and artists just tap into what’s a “hot” or popular sound of the moment.

Plenty of acts take 7 years to break. Many take 10+.

Of course everyone hopes they are so amazing that they write an album or two, get signed to a label and become massive superstars. But that’s the exception to the rule rather than the rule.

Many billionaires never finished high school or college. But that doesn’t mean everyone should drop out of high school or college, right? Because statistics show that the more education a person gets, the higher their income tends to be. Billionaires are definitely the exception to the rule.

How does this relate to you as an artist?

You hope to be that amazing one that things happen for quickly.

But if not, you need to figure out a day job that pays your bills and allows you time (and energy) to make music, go out and play shows, etc.

There is no easy answer.

Maybe marrying rich isn’t such a bad idea after all 😉

I do think a lot of artists come from money. After all, how else can one afford to tour and make little to no money for years?

However, I’ve seen plenty of artists succeed from a pure work ethic. They work a day gig, maybe 2 to pay their bills….or do something that pays them well, like graphic or web design and then then devote 100% of their energy to making their music career happen.

But if it’s not hitting…if fans aren’t digging your songs and if your fan base isn’t growing organically, along with you aggressively marketing your music in every free waking moment, maybe it’s time to try a new approach. Change your style. Write with other talented songwriters. Get a better image together. Market yourself more and in different ways.



I came to quite the realization today:

Many of you are making music as a hobby and not as a business.

And that’s fine.


So, if you are SERIOUS about music and spending your full days on music – writing, recording, touring, etc. I want to hear from you.

Because, I run a business here and it’s too challenging to try to work with people who are only making music for fun.

Business means you focus on making money from your music, are 100% committed to your success and working full-time to make things happen.


Success requires dedication, focus and commitment.

I’ve turned my love, my passion, music, into a full-time job and want to find other artists who are in the same boat.

If you know of an artist who is equally committed, please let me know!

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business



  1. If you don’t love it, get out of it, the music industry will grind a fake artist up and spit them out hungry for the next who is chasing fame & fortune… real artists have passion for what they do, and self motivation to succeed, it comes from the inside, it’s called heart… we hear athletes talk about it, to me it is the true X factor of who I will hire in my band or choose not hire, talent is only one aspect of an artist, if they lack heart, they will not be willing to do what it takes to succeed on the bad days… every player loves to be paid well, and get cheers from the crowds, but that isn’t always going to happen on your way up, no matter how talented or deserving you may feel you are, it’s all about the love of the game.

  2. Hey Jennifer,

    I spend all of my days, and all of my nights on music. Writing, creating, promoting, financing, networking and pushing.

    This is so not a hobby, it’s 24-7 Job. Oh, and while I do that 24-7 Job…. My social media life has to look like a 24-7 party. The reality is people don’t really want to know all of the time, money, and energy it takes to make a great artist or band. People want to believe it comes out of purely organic raw talent. People want to believe that some rockstar magic happens and a hit song manifests it’s self in an hour. People also want to believe that because that rockstar magic happened the radio gods will smile down on that song and it will just end up on the radio. People want to believe they’re going to go on American Idol, get famous, and never have a problem again. It’s the american fantasy. Nobody wants to know about all of the nights I end up sleeping on the studio floor…. it’s just not sexy. Most of the things I have to do for my JOB are not at all glamorous but I believe I can make my mark on the world with music. I’ve believed that since before I could remember and I will work at it as long as I am humanly able.

    Thanks for the post, glad someone else gets how much work it is.

    Kat McGivern

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