Archive for July, 2012

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How do you make money from the music business?

July 31, 2012

I’ve sent out quite a few articles lately about the business of the music industry.

One thing I forgot to mention in the article is this:

If you want to make money from your music, do things that will MAKE you money as an artist/band.

Do these things:

1) Play paying shows

2) Sell merch at those shows

3) Make YouTube videos that get millions of hits

4) Sell your CD at shows

5) Promote and sell your mp3s on iTunes

6) Write and record songs that you can license

7) Invest in PR

8) Promote your music to film/tv – it’s one of the only areas that will return your investment – often many times over!

What other ideas do you have?

Too many artists focus on the “fun” creative side and they don’t work on things that will actually bring them income!

So, in summary, if you want to MAKE MONEY from the music business, FOCUS ON DOING THINGS THAT WILL GET YOU PAID!!

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentpr.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business

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Q&A with artist

July 13, 2012

In response to this email I sent out below, an artist sent me this email:

Question: Thanks for this email. I guess the biggest challenge is when music doesn’t pay the bills just yet how to do it full-time? I think I decided the solution is to find a rich man! Not kidding hahaha.”

Answer: Ok, all joking aside, that’s an excellent question and there is no easy answer. The entertainment business, especially music, is highly competitive. It may take years of working a day job and doing music after work and on weekends before you can make the switch.

It’s also hard to say because some acts blow up relatively quickly. I’ve seen some bands get signed after a couple years of playing together. That’s a testament to the quality of the music and also the fact that some bands and artists just tap into what’s a “hot” or popular sound of the moment.

Plenty of acts take 7 years to break. Many take 10+.

Of course everyone hopes they are so amazing that they write an album or two, get signed to a label and become massive superstars. But that’s the exception to the rule rather than the rule.

Many billionaires never finished high school or college. But that doesn’t mean everyone should drop out of high school or college, right? Because statistics show that the more education a person gets, the higher their income tends to be. Billionaires are definitely the exception to the rule.

How does this relate to you as an artist?

You hope to be that amazing one that things happen for quickly.

But if not, you need to figure out a day job that pays your bills and allows you time (and energy) to make music, go out and play shows, etc.

There is no easy answer.

Maybe marrying rich isn’t such a bad idea after all 😉

I do think a lot of artists come from money. After all, how else can one afford to tour and make little to no money for years?

However, I’ve seen plenty of artists succeed from a pure work ethic. They work a day gig, maybe 2 to pay their bills….or do something that pays them well, like graphic or web design and then then devote 100% of their energy to making their music career happen.

But if it’s not hitting…if fans aren’t digging your songs and if your fan base isn’t growing organically, along with you aggressively marketing your music in every free waking moment, maybe it’s time to try a new approach. Change your style. Write with other talented songwriters. Get a better image together. Market yourself more and in different ways.

Jennifer

***

I came to quite the realization today:

Many of you are making music as a hobby and not as a business.

And that’s fine.

But it’s called THE MUSIC BUSINESS not THE MUSIC HOBBY.

So, if you are SERIOUS about music and spending your full days on music – writing, recording, touring, etc. I want to hear from you.

Because, I run a business here and it’s too challenging to try to work with people who are only making music for fun.

Business means you focus on making money from your music, are 100% committed to your success and working full-time to make things happen.

***

Success requires dedication, focus and commitment.

I’ve turned my love, my passion, music, into a full-time job and want to find other artists who are in the same boat.

If you know of an artist who is equally committed, please let me know!

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business

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It’s called the music BUSINESS not the music “hobby”

July 9, 2012

I came to quite the realization today:

Many of you are making music as a hobby and not as a business.

And that’s fine.

But it’s called THE MUSIC BUSINESS not THE MUSIC HOBBY.

So, if you are SERIOUS about music and spending your full days on music – writing, recording, touring, etc. I want to hear from you.

Because, I run a business here and it’s too challenging to try to work with people who are only making music for fun.

Business means you focus on making money from your music, are 100% committed to your success and working full-time to make things happen.

***

Success requires dedication, focus and commitment.

I’ve turned my love, my passion, music, into a full-time job and want to find other artists who are in the same boat.

If you know of an artist who is equally committed, please let me know!

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business

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Amazing – something every artist should read!

July 7, 2012

Read this and tell me what you think!!!

http://www.musicmarketingmanifesto.com/music-industry-statistics-find-out-how-you-stack-up-against-the-average-indpendent-musician/

(Please feel free to forward this email and this email alone to members of your band or other artists you know. But please do not post it on a web site or blog without asking permission from the author. Thanks!)

Copyright @2012. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed without author’s prior consent.

Jennifer Yeko
True Talent Management ~ True Talent PR

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business