Archive for September, 2011


10 amazing tips from a successful artist

September 21, 2011

1. From a creative point of view, try to learn how to curb your emotion and create what works for people.

2. Follow your hunch but don’t be over inspired by something that might only be personal.

3. Write and produce what’s in demand. That in itself is an art form.

4. Business is simple – give people what they want and not what you think they need. That’s how money is made.

5. Don’t be offended by the word “no”.

6. Don’t be offended if you’re ignored. Your track probably did get listened to.

7. Nobody owes you a living.

8. If you’re an unknown writer or artist and you want to get your music listened to by the people that count, you’ll sometimes have to pay out of your own pocket to get this done because it takes time and patience to get material listened to. There are no guarantees that come with that. Why should there be? Those people have acquired their contacts and knowledge through years of dedication to their own craft and their reputation is important in sustaining those relationships for your benefit as well as their own.

It took me years to understand and appreciate that, don’t let it take that long for you.

9. Songwriting is a numbers game. If you’re good, you’ll keep popping them out. You’ll improve the overall quality of your work and your knowledge of the bigger picture will expand and then all will become clear.

10. Don’t be precious. Be helpful, but stick to your guns.



Jennifer Yeko
True Talent Management – Read my music blog for advice on making it in the music business


A quote I love & a great story about a movie being made & can you answer this question?

September 16, 2011

‎”If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” – Jim Rohn

I just love this quote! Because every day I receive emails from 2 kinds of artists:

1) The artists that complain they have “no money” and can’t be successful – yet they want someone (like me) to work for them for free. Ha ha!

2) The artists that somehow figure out a way to get money to make a CD. And not just to record a CD – but to market and promote it.

After all, if a tree falls in the forest and there’s no one to hear it, I’d argue that it doesn’t make a sound.

Likewise, I would argue that if a great CD is made and the artist didn’t put any money aside to promote it, it will make no sound. No impact.

The choice is yours.

Choose wisely!


And, if that doesn’t make enough of an impact, how about a story?

I have two friends that are screenwriters (well, one is more a friend of a friend…but you’ll see my point shortly…)

They’ve both been at it a staggering amount of time – 10 years. Yes, 10 years and nothing has happened….well….

One entered a bunch of online screenwriting contests. He won one. His movie is now being made into a feature film called “Snow White and the Huntsman”. He made $3 million dollars (from that and another script he sold). All because of one contest he entered. His movie is starring Kristen Stewart (of “Twilight” fame) and Charlize Theron.

I told my other friend about this and told her she too should enter contests like the one he entered. I even sent her a link to the contest that he entered and that got him the $3 million dollars. She said, “I can’t afford it.” I think one of the contests was expensive, like $500, and sure, that’s a lot of money these days. Yet, she spends that same money on trips home or vacations or other things she finds “important” but she won’t put a few hundred dollars into something that WORKED for my friend because she “doesn’t have the money.”

My 1st friend will no doubt continue to make millions selling his scripts.

Sadly, my other friend will probably never sell anything.

Not because she isn’t talented. But because 1) she won’t put her money where her mouth is 2) she won’t even try something that is guaranteed to work.

Why would someone sabotage their career like this?

I don’t know.

Maybe she doesn’t believe in herself enough. Or, maybe, deep down, she knows she doesn’t have “what it takes” to make it in this business. Either talent or drive. Or both.

I don’t know.


Which person do you aspire to be?

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210 – Read my music blog for advice on making it in the music business