Archive for August, 2011


Read this!

August 30, 2011


Want to be successful? Step # 1 – How long does it take you to…

August 11, 2011

answer your emails?

Because every successful artist I know answers their emails right away.


Often within seconds or minutes of receiving them.

In fact, many executives I know, including Presidents of labels and huge companies, and heads of A&R, respond to their emails within minutes.

How long does it take YOU to get back to someone?


I once wrote an artist asking her when she wanted to schedule a time to chat.

Now mind you, this artist is very famous. She was on TV for YEARS and YEARS. And you know what?

She wrote me back within SECONDS saying, “How about NOW?”

What’s the expression? “There’s no time like the present….”

Well, if you want to be successful (in your music career AND in life/business), ANSWER YOUR EMAILS RIGHT AWAY.

Return you phone calls promptly. By the end of each business day!

I’m frustrated as artists sometimes take weeks or months to get back to me.

Wow, really?

It’s no wonder you haven’t gotten anywhere…

Labels and managers and people in life don’t think it’s “cool” that you’re playing hard to get.

Rather, they take it as a sign that you’re 1) disorganized 2) don’t care or 3) aren’t on top of things.

I used to do it too – take a while to get back to people. And while I’m far from perfect, I know that replying to emails right away is what gets me more business – not waiting hours, days, weeks or months!

Don’t fall into the trap and sabotage your own success by ignoring your emails. (Believe me, I’ve been there. Dumb, dumb, dumb!)

Answer every email as it comes in and see how things change!

You’ll be glad you did!

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210 – Read my music blog for advice on making it in the music business


It doesn’t matter how talented you are….

August 3, 2011

It’s doesn’t matter how talented you are.

I know that may come as a shock to a lot of you.

But it’s true.


Because success in life, especially in the entertainment business, isn’t about talent.

It’s about drive.

Hard work.



And sure, you can “make” your own luck by working your ass off.

But the reality is, how talented you are in terms of singing and writing songs is probably only 10%, maybe 20% of it.

If you think about it, you know I’m right.

People complain all the time that the songs they hear on the radio “aren’t that good.”

Just proves my point.

Yet, the reason why most of those artists have songs on the radio and you don’t is because they’ve worked their asses off.

Now I know someone is going to point out some example that is an exception to the rule.

But the reality is, you and I both know lots, maybe dozens, of incredibly “talented” artists out there who never made it.

And many of them maybe even got signed to a record deal at one point.

Most of them did not.

But what matters isn’t how talented you are…

It’s how hard you work.

Sure, Katy Perry is a massive, massive star right now. She made what, $45 million dollars last year?

But she too tried and failed at several labels before getting signed to Capitol. And released records on her own with the help of her father’s backing before she even got signed to that first deal. And she still toured her ass off on Warped Tour when her first album was breaking.

So she may be rich and famous now…but she paid her dues and played at Hotel Cafe just like hundreds and hundreds of other artists on the Los Angeles music scene.

So, you want to be successful and “make it” in the entertainment business?

Forget talent.

If it you have it, that’s great.

But it’s all about HARD WORK!