What if a label doesn’t come along to “save you”

November 20, 2010

You know how there’s that stereotype that women just want to meet their Prince Charming, have him whisk her away on a white horse and she’ll be “saved” and live happily ever after?

Well, I think a lot of artists out there think record labels are their white knights.

And sure, for many artists, they do manage to get signed (usually after 4-10 years of touring.)

But what about the rest of you?

Are you seriously stuck in the old school model of waiting, hoping, praying, showcasing, dying for a label to come along and save you and make you a star?

I’m not saying it’s impossible. I know plenty of artists who have been signed to major labels before.

And plenty of them are now no longer signed and instead are on my email list, reading these emails along with the rest of you.


Do you still use a typewriter?

I bet you don’t.

I bet your parents used to though.

Things change.

One of my A&R friends pointed out the analogy – asking, “Are you still using a typewriter?”

Now of course you aren’t.

But if you’re still dying, trying, caring and ONLY care about getting signed to a label, you might as well be using a typewriter.

Because sure, typewriters work and function I’m sure for some people.

But for the vast majority, they are positively old school.

Typewriters and record labels.

Get with the program.

Do it yourself. Find an independent investor. Invest money in promoting your own music career. There are 5 million bands/artists on myspace. Do you think you’re just going to get “discovered” because you threw a few mp3s up there and recorded a good CD?

Because that white knight, that Prince Charming may not come along to save you. Especially as labels shed more and more A&R staff every day.

Take your music career into your own hands and MAKE IT HAPPEN! You’ll be glad you did!

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210


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