Archive for November, 2010

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What if a label doesn’t come along to “save you”

November 20, 2010

You know how there’s that stereotype that women just want to meet their Prince Charming, have him whisk her away on a white horse and she’ll be “saved” and live happily ever after?

Well, I think a lot of artists out there think record labels are their white knights.

And sure, for many artists, they do manage to get signed (usually after 4-10 years of touring.)

But what about the rest of you?

Are you seriously stuck in the old school model of waiting, hoping, praying, showcasing, dying for a label to come along and save you and make you a star?

I’m not saying it’s impossible. I know plenty of artists who have been signed to major labels before.

And plenty of them are now no longer signed and instead are on my email list, reading these emails along with the rest of you.

***

Do you still use a typewriter?

I bet you don’t.

I bet your parents used to though.

Things change.

One of my A&R friends pointed out the analogy – asking, “Are you still using a typewriter?”

Now of course you aren’t.

But if you’re still dying, trying, caring and ONLY care about getting signed to a label, you might as well be using a typewriter.

Because sure, typewriters work and function I’m sure for some people.

But for the vast majority, they are positively old school.

Typewriters and record labels.

Get with the program.

Do it yourself. Find an independent investor. Invest money in promoting your own music career. There are 5 million bands/artists on myspace. Do you think you’re just going to get “discovered” because you threw a few mp3s up there and recorded a good CD?

Because that white knight, that Prince Charming may not come along to save you. Especially as labels shed more and more A&R staff every day.

Take your music career into your own hands and MAKE IT HAPPEN! You’ll be glad you did!

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com


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Is your manager an asshole?

November 10, 2010

Lately, I seem to be coming into contact with more and more managers of indie bands that are, well, assholes.

Sorry but there’s no other word to describe it.

And I often wonder, if you have a manager, do you know how they are treating other people?

Especially people in the entertainment business that *might* be able to help you?

Do you *want* your manager to be an asshole?

Because, to me, you never know who someone is, who they know or how much money they might have.

I approach bands all the time about various things – management, licensing their music, radio promotion, etc.

Now if your manager responds to my emails promptly, as many do, who knows what good things could come about.

I’m a big fan of “be nice to people” so they will help you.

However, I seem to encounter more and more managers out there, almost always MEN and almost always that manage UNSIGNED, indie rock bands.

***

Now if your manager is blowing off every person that contacts them about you, do you think that’s a good thing?

I mean, sure, your manager is there to be a buffer and filter out the shady people that may try to approach you about some shady deal.

But there a lot more reputable people out there these days than I’ve ever seen.

So if your manager is rude to them, you better do something about it.

Because your manager could be ruining your career by blowing off someone that can HELP your band with connection, time or money.

Test it out.

Have a friend send an unsolicited email to your manager about booking a gig or just some random question about your band’s songs and see how your manager responds.

Your manager represents YOU so if they aren’t doing a good job, it’s YOUR image they are really tarnishing, not theirs.

And you know the IRONY of this?

I write BIG bands all the time and their managers are often incredibly professional, kind, helpful, and welcoming.

Do you see the connection?

Be nice = get ahead in this business.

Be a dick when you’re unsigned = stay where you are.

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business