Archive for October, 2010

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How to write a hit song – from Diane Warren

October 22, 2010

Interesting article especially that she works 7 days a week, 12 hours a day AND writes the lyrics and music TOGETHER.

How many hours are YOU putting into writing songs?

I always thought the best songs came that way!

http://online.wsj.com/article/SB10001424052748703843804575534513063943170.html

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business

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Are you afraid to commit? A note about managers and…

October 15, 2010

I have this issue with a lot of artists and bands, particularly those in Los Angeles.

For some reason, artists are often afraid to commit to anything.

Which I understand. Contracts can be scary. You don’t want to get burned by getting stuck in a long-term and/or bad contract with a manager or company that is not reputable.

And you’re probably thinking, in the back of your head, “Shoot, what if I sign with this company, this manager or what not, and then someone better comes along?” Either tomorrow, next week, or next month….

It’s not a shell game people.

You can’t think that way.

If you find a manager or company you like – and trust – go for it.

Now, don’t be stupid and sign a 7 year deal — but do a deal that rewards your manager if they do a good job and let’s them keep you as a client for at least 3 years if things are going well – but that also lets you out in a year or two if they don’t. Because any reputable manager won’t invest 100% of their time, energy and resources into a client they have signed for a short period of time. Would you? Knowing someone could walk as soon as things go well? I’m not a fan of being used and any other reputable manager feels the same way. I see artists trying to use managers and “trade up” as soon as they can and it’s just disloyal and sad. Managers also aren’t stupid so when we see you’ve had like 3+ managers in the past 3 years, we’re likely to be gun shy about YOU and say, “Why should I manage this act? They are obviously making some poor management choices and can’t commit to a good team! Next!”

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The irony is, if you try to “play the field” and “keep your options open” for too long, you miss out on many, many opportunities to have someone valuable and reputable on your team.

You also run the risk that no one better will come along and you’ll be stuck doing everything on your own forever. Which is fine. Unless you really want to get somewhere.

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So if you’re a bit gun shy, do your research. Ask for references. Check them out. “Do your homework” as my mom likes to say. I’m happy to be asked if I know a particular manager and I’ll give you my honest impression if I know of them. Chances are, if I haven’t heard of them, you’re better off with someone else. But also don’t be fooled by the “name” as I see bands sign with “name” managers all the time and then get nowhere. Even big name managers have lots of acts you and the general public have never heard of.

At some point, you’ve got to take a bit of a leap of faith.

Because if you play the field for too long, other artists, who have committed to great managers or companies like me, will get ahead and leave you behind while you’re stuck trying to decide what to do.

Successful people make smart decisions. And they don’t drag their feet.

Hope that helps!

Jennifer Yeko
True Talent Management

9663 Santa Monica Blvd. # 320

Beverly Hills, CA 90210
http://www.truetalentmgmt.com

http://www.truetalentmgmt.wordpress.com – Read my music blog for advice on making it in the music business