The # 1 mistake I see most artists making…

May 21, 2010

I listen to a LOT of new music.

A lot.

And even if you’re on my tip sheet, I can only pitch your music for a particular request if it meets EXACTLY the style of what they are looking for.

There is one mistake I see artists making over and over again.

What is it?

Making music that does not have a “current” or contemporary sound and/or not making ANY attempt to update one’s sound.

I receive so many mp3s where the songs are just outdated.

They sound like the music is somehow stuck in the 70s, 80s or 90s. And that’s fine. Unless you want to get your song licensed.

Yet, artists keep sending me the same songs, in the same outdated style, over and over again.

So if you want a chance at really getting your songs placed, UPDATE YOUR SOUND.

You need a sound that is contemporary – that sounds like what is on the radio today.

If not, you can make music all day long but it’s unlikely it’s going to get licensed to most current TV shows or films that want indie rock bands or artists like John Mayer, Phoenix, Regina Spektor, etc, etc.

If you don’t know how to update your sound, find a young kid/producer in your home town and work with them.

I bet they can help!
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Music Marketing~Music Licensing~Music Publicity

“Do, or do not. There is no try.”
— Jedi Master Yoda


One comment

  1. This is a world-class blog. If I can figure out how to contribute, I will. I work in a “cousin” industry to music: film & television. So the people who run the bridge between the two, like True Talent, are really vital to maintaining true artistry in this “family” business. The doors have flown open & the non-productive middle men have been shoved out of the way. Filmmakers can go into production the moment the idea flees their head. Music needs to find its way to finish those movies literally by all means possible. I’m kind of glad to see what’s happening.

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