Going the extra mile

February 2, 2010

This is a great email on “going the extra mile” that definitely applies to the music business!


Daily LaunchTip, March 23, 2009

From Victoria Colligan, Founder, Ladies Who Launch

Many success gurus talk about the importance of going the extra mile, but what does this really mean and why is it important? Have you ever been to a party that was “over the top”, had a meal that was outrageously amazing or seen a performance that “blew your mind”? In each of those cases, the producers of the party, meal or performance, all went the extra mile to deliver you something that was better than what you expected. When you exceed expectations, people take note and you will be compensated and rewarded whether now or in the future. In fact, I have found that over-delivering is the single biggest insurance for success of any action you take. The important thing is that you do not discriminate. Over-deliver on every level, with every constituent and with all of your employees. Not sure how to over-deliver? Start with preparation and communication. Do your homework on every issue and in every situation. Ask the right questions until you have the information you need to move a project forward. Make sure you are crystal clear on every issue and that those with whom you are dealing are also crystal clear. Clarity will give you the tools you need to over-deliver and stand out from the crowd.

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Music Marketing~Music Licensing~Music Publicity

““Take a chance. If you never take a chance, then you’ll never know the outcome. So basically, as an up-and-coming artist, you’ve gotta keep hustling and keep trying. Send your demo to people in the industry you respect.’”

“Don’t wait for a label: be an artist without a label. The days of waiting to be discovered are in the past and labels want to see a bit of initiative. Get out there and play.’”
Richard Zito, Senior VP, A&R


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