Archive for December, 2009


A record label President tells me…”I work 16 hours a day, so should bands”

December 8, 2009

I recently met with the President of a major record label.

He told me “I work 16 hours a day, so should bands”.

So, it kind of begs the question – how hard are you working?

Not just how hard.

But how many hours a day?


I hear artists bitch and whine all the time that they can’t work a day job *and* work on their music career.


I’ve had artists complain they are too “tired” or not able to focus after working their day job to make music – let alone promote it.

Well, that’s fine.

But do you think this label President is ever going to sign an artist or band with this attitude?

I mean, if he’s working from 8am to midnight every day, and you’re probably 1/2 his age, why would he sign you if you aren’t working at LEAST those same hours as he is — if not a lot more?

If you want to be successful, sure, you can work “smart”.

But nothing will replace simply putting in the grunt work, the hours.

After all, if you’re working 16 hours a day, and other artists are working 2 or 8 or 10, who do you think is going to succeed?

Do you work weekends?

I do.

Every one.

So should you!

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Music Marketing~Film/TV Placement~Music Publicity

““Take a chance. If you never take a chance, then you’ll never know the outcome. So basically, as an up-and-coming artist, you’ve gotta keep hustling and keep trying. Send your demo to people in the industry you respect.’”

“Don’t wait for a label: be an artist without a label. The days of waiting to be discovered are in the past and labels want to see a bit of initiative. Get out there and play.’”
Richard Zito, Senior VP, A&R