“The cookies were ok” (yes, this relates to music, I promise ;)

September 8, 2009

I was recently at a party where different companies were showing their products.

One of the companies was a cookie company.

My friend, after trying one of their cookies, turned to me and commented, “The cookies were ok“. With an emphasis on the ok. Meaning they were just alright. So so. Not bad. But definitely not the next Mrs. Fields.

It occurred to me that this was why this cookie company hasn’t exploded.

Their cookes were average. Just ok. Maybe some would argue they were “above average”.

But, no one was fawning over the cookies.

They weren’t standing out.

They were good. Maybe even better than good.

My friend thought they were just “ok”.

And then a lightbulb went off in my head.

This “cookie” problem is the exact same problem that most artists have.

People go to their show, or hear their cd, and think to themselves, “they are ok”.

And guess what?

People don’t flock to buy dozens of “ok” cookies. Or dozens of “ok” CDs.

If something isn’t selling, maybe you need to “tweak” the recipe a bit.

Or maybe you need to spend more time and effort marketing it.

So make your “cookie” or your CD the best it can be and you will find yourself in a much better position!

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Indie Record Label~Artist Management~Music Licensing~Music Publicity

“I’ve failed over and over and over again in my life. And that is why I succeed.”
–Michael Jordan

“It takes years of hard work to become an overnight success…..”
“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson


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