No manager? No deal

August 27, 2009

“Not a day goes by that I don’t talk to a new artist or band who is looking for a label deal.

First thing I ask them is “who is your manager?”

No manager? No deal.”


This is taken from a conversation I had recently with an A&R executive.

And yes, I started out in the management business.

But lately my efforts have taken me more into film/tv placement and music publicity and radio promotion.

I’d still love to sign new acts to manage.

But for this to make sense, your band needs to be making money!


Because managers work on commission.

i.e. they only get paid when YOU get paid.

So unless you’re pulling in $50-100K a year, how is a manager going to get paid?

Gone are the days of huge record label advances.

These days you’re lucky if a major label will give you a $50K advance – and that’s for a 360 deal where the label commissions any income you make – from touring to merchandise to acting!

Now that’s not to say that you can’t find a manager who will take you on when you’re making little to no money.

But don’t expect to get a great quality manager when you’re starting out.


Because real managers run REAL businesses. They make a living from music and they need to get paid.

So, this being said, if you’re an artist that’s making some money, any money right now, I WANT TO HEAR FROM YOU!

Tell me:

How many CDs are you selling each year?

How many gigs are you playing each year?

How much do you make at this gigs each year?

How much do you make from merchandise sales each year?

How much do you make from licensing your music?

If you’re not in this boat, you’re still “developing” and probably need to be spending your own money promoting yourself and your music than the other way around…

Jennifer Yeko
True Talent Management
9663 Santa Monica Blvd. # 320
Beverly Hills, CA 90210

~Artist Management~Music Licensing~Music Publicity

“Anything worthwhile in life requires time, patience, and persistence.”
–Cheryl Richardson


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