Advice to artists re: Sending out music submissions & following up

July 1, 2007

Date: July 1, 2007 4:43:34 AM EDT
Subject: Advice to artists re: Sending out music submissions & following up

I received this email from an artist today:

“We sent you a package, which you received months later, but never got back to us to tell us whether you are interested or not.”
Wow, now you’re in a band, you write songs and that’s the tone of an email you send someone in the business?  Yikes.

Earth to artists/bands:

Do not expect to hear back from people just because you send them a package, especially if it wasn’t requested.

Do you have any idea how many CDs I receive a week?

At least one of those big mail crates full.  Some music industry professionals receive a mail crate full of CDs a DAY – or more!

It’s not a manager’s obligation to let you know your package was received.  It’s your duty to FOLLOW UP.

That being said, depending on the person, the follow-up can be a very tricky thing.

For most people it might be ok to email to ask if a package was received.

But, if you send one, be pleasant and professional.  An email like the one used above will be automatically deleted or will generate a terse reply back.

Know that most of us in the “industry” are far too busy dealing with other issues.  We definitely don’t have time to check and make sure every package sent to us was received.  So, unless we said it’s urgent and ask you to follow up, assume that if you mailed it to the correct address and put enough postage on it, it was received.  Believe me, people will get back to you if they like what they hear.

Spend your time on more important things – like writing great songs, taking vocals lessons and perfecting your craft.

Now this is not to say that you should never follow-up with anyone.  In fact, following up is key to success. Just make sure it’s done right.  When you send an email with the tone of “we sent you a CD months ago, why didn’t you contact us?” well that’s just rude and insulting to anyone who works as a professional in the music business.  Always be respectful.  Why?  Because there are far too many artists out there who are and if you’re the one rude one out of a hundred, don’t expect anything good to happen in your career.  Just a little friendly advice.

For example, I have almost 900 emails in my inbox right now.  So following up with me on a package is probably not a good idea 🙂

Besides, would you rather I spent my time sending out emails confirming packages I’ve received – or working to find places where you can actually place you music and make money from it?

The answer should be obvious.


“Motivation will almost always beat mere talent.”—–Norman R. Augustine
“The most important thing any songwriter needs to have is that drive, an ‘against all odds’ instinct to keep writing through all the rejection and all the hardships. These are your stories, the stuff that turns into your songs. I think a lot of people run from these things, but they need to realize that’s what you’re gonna be writing about for the next 20 years.”Jeffrey Steele, hit songwriter


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: